Alec is the founder and co-owner of Freedom Arms and Optics and brings extensive expertise in firearms and optics to the Ridge to River team. He founded Freedom Arms in 2024 and has built a strong reputation for honest advice and quality products. Whether you’re a first-time shooter or a seasoned enthusiast, Alec is dedicated to helping customers make informed decisions and get equipped for success.

Sam is a passionate outdoorsman with a deep love for fly fishing and firearms. He spends much of his time on the rivers chasing smallmouth bass and staying current on the latest gear. Friendly and knowledgeable, Sam is always ready to help customers find the right tackle, advice on local spots, or the perfect firearm setup.

Brennan is Sam and Alec's brother, passionate fisherman and hunter, he gets out fishing as often as possible outside of work. A true firearm enthusiast, Brennan loves talking gear and helping customers find what they need. Like the rest of the family, he’s a regular around the shop, pitching in on the floor and covering days when needed.

Tom is the original founder of Rocque Ridge and a former Army Sniper from Chippewa Falls. A lifelong outdoorsman who loves fishing, hunting, and everything in between, Tom remains a regular presence around the shop. He helps cover shifts when Sam and Alec can’t be there, and continues sharing his deep product knowledge and local expertise. 

Gage is a family friend from Sheldon and an avid outdoorsman who enjoys hunting everything from deer to coyotes. When he’s not in the field, he helps keep Ridge to River Outfitters running smoothly by organizing inventory, stocking shelves, cleaning, and tackling whatever needs to be done around the shop.